Annual ESBBA Meeting

PAST MEETING NOTES:

Dear ESBBA Innkeepers,
Thank you for inviting me to New York during this lovely time of year to share with your members the benefits of going mobile. I appreciated the involvement from the audience and the great questions. I'm confident that we will all help one another rise to the challenges of the digital world we live in – and that you are ready to go mobile if you have not already!

For those who were unable to attend, I’m sorry I did not get to meet you – but wanted to share some interesting facts that support "going mobile:"

Mobile was responsible for $2.6B in travel booking value in 2011 and is expected to exceed $8B by 2013. - eMarketer
48% of US consumers who access mobile shopping content earn over $75,000 per year. - Interactive Advertising Bureau.
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. - Interactive Advertising Bureau.
Smart phones have gone mainstream and tablets are catching up quickly. If you would like to learn more, I invite you to read an article on mobile that I wrote for innkeepers here. Until next time New Yorkers, I look forward to it!

Yours truly,
Marie Lanier
Vice President, Bescover
Have you heard, our name has changed to Bescover? Check out why here.

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