THE MID-ATLANTIC CONFERENCE
Annual ESBBA Meeting
PAST MEETING NOTES:
Dear ESBBA Innkeepers,
Thank you for inviting me to New York during this lovely time of year to share with your members the benefits of going mobile. I appreciated the involvement from the audience and the great questions. I'm confident that we will all help one another rise to the challenges of the digital world we live in and that you are ready to go mobile if you have not already!
For those who were unable to attend, I’m sorry I did not get to meet you but wanted to share some interesting facts that support "going mobile:"
Mobile was responsible for $2.6B in travel booking value in 2011 and is expected to exceed $8B by 2013. - eMarketer
48% of US consumers who access mobile shopping content earn over $75,000 per year. - Interactive Advertising Bureau.
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. - Interactive Advertising Bureau.
Smart phones have gone mainstream and tablets are catching up quickly. If you would like to learn more, I invite you to read an article on mobile that I wrote for innkeepers here. Until next time New Yorkers, I look forward to it!
Vice President, Bescover
Have you heard, our name has changed to Bescover? Check out why here.